Conversations in the City: Agritourism - Standing Out

Agritourism

Standing Out

Presented by Agritourism Tasmania

Join us for a Conversation dedicated to exploring the power of standing out whilst embracing individuality. This forum brings together visionaries, innovators, and changemakers to discuss and celebrate agritourism’s vital role in regional tourism. Hear inspiring stories from operators who have carved their paths and made a difference. Engage in meaningful discussions about authenticity and the importance of embracing your story to make a lasting impression. Network, connect, and spark new ideas with operators and experts from Tasmania and beyond.

Session 1 – What’s needed for the sector to stand out

Facilitated by Allison Clark – Founding contributor Agritourism Tasmania and Lead Innovator OS

Key note presentation by Lauren Douglass, CEO Australian Regional Tourism.
What has happened since the Agritourism strategy 2030 was announced. Where to from here and what should Tasmania be thinking about.

Marijke Dunselman, agritourism NZ
A worldwide perspective – How are operators connecting across regions and how do shared experiences fit in?

Rose Wright, Regionality
Evolution of agritourism in Australia – what do we need to do next

Session 2 – The story of standing out

A fire side chat with:

Tim Parsons Curringa Farm – World agritourism Award Winner (Co ChIr Aus/NZ Global Agritourism Network Regional Committee)
Beau Rapley, Beau Rapley Guiding, Queenstown NZ
Giles Fisher, Freycinet Marine Farm

What does a good story look like? – A Marketing Perspective

Q&A with experts Benjamin Freudenmann and Kate Shilling about how to stand out with your brand’s story.